LG Electronics Seeks $60 Million From Whirlpool in Dryer Advertising Case By Andrew M. Harris - Oct 4, 2010

LG Electronics USA Inc. asked a federal court jury to award it $60 million in profits the company’s attorney said Whirlpool Corp. reaped by falsely advertising the steam capabilities of its clothes dryers.

LG lawyer Lawrence Desideri made his request to the panel of 10 women and one man today at the start of what is expected to be a three-week trial at the U.S. courthouse in Chicago.

“Whirlpool falsely represented that its dryers created and used steam,” when in reality they didn’t, Desideri said. That misrepresentation, he said, injured consumers and his client, a unit of Seoul-based LG...

http://www.bloomberg.com/news/2010-10-04/lg-electronics-seeks-60-million-from-whirlpool-in-dryer-advertising-case.html