Thursday, October 21, 2010

[Dishonesty runs deep in all facets of Whirlpool Corporation]

Jury Finds Whirlpool Falsely Advertises Clothes Dryer

CHICAGO, Oct. 20 /PRNewswire/ -- A federal court jury today found that Whirlpool Corporation violated the Illinois Uniform Deceptive Trade Practices Act, which prohibits false advertising, by marketing "Steam Dryer" models that use a cold water spray instead of a steam generator.

The court will now determine the scope of an injunction prohibiting Whirlpool from continuing to market its misting dryers as "Steam Dryers."

In the cased filed on Jan. 10, 2008, LG Electronics alleged that Whirlpool made false statements in marketing its Duet and Cabrio Steam Dryers, as well as the Maytag brand Bravo Steam Dryer manufactured by Whirlpool, because these products do not produce or use steam. Instead, they spray water from a cold water source into a heated drum, which tumble dries the wet clothes in the same manner as conventional dryers. Whirlpool claimed that evaporation from the heated clothes is steam, but the jury rejected that defense, finding that Whirlpool violated the Illinois Uniform Deceptive Trade Practices Act.

With Judge Amy St. Eve presiding, the eight-woman, one-man jury made its determination of facts in the case upon deliberating for one day, after hearing from more than 19 witnesses during the 11-day trial...

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